Built for Missions That Can’t Afford to Guess.
Leverage was founded on a simple belief: There are great campaigns, non-profits, charities, and organizations fighting to change the world. By providing them with proven data that connects them to their people, these groups (you!) can change the world.
Why We Exist
Too many organizations were paying more and getting less. Donor files were shrinking as new donors became too expensive to find. Campaigns were wasting money on bad lists or acquisition strategies stuck in 2008. Agencies were stuck with vendors who didn’t care if clients succeeded on the right timeline and didn’t have the expertise to transition data into strategy.
Leverage was created to solve that. We believe data should be clear, strategies should be accountable, and results should be measurable.
Meet The Team
Corey Greenblat
Founder and CEO
Growing up in small-town Ohio, public service and doing good in the world have always been part of Corey’s DNA. At just 19, he ran for city council to bring a fresh voice to his community — sparking a lifelong commitment to civic engagement.
After graduating from The Ohio State University (#GoBucks), Corey founded a political consulting firm dedicated to electing Democrats across Ohio, where he developed a deep understanding of the fundraising challenges faced by downballot candidates.
He later helped scale one of the political world’s first donor prospecting firms, pioneering both opt-in and modeled acquisition strategies that helped Joe Biden and Democrats nationwide shatter fundraising records in 2020.
In 2024, Corey founded Leverage, a strategic data company built to help good causes find their people — with less waste and deeper partnership. A proud Ohio State alum, Corey now lives in Chicago, where he attends the Kellogg School of Management and enjoys soccer, cooking, and exploring the city with his dog, Arya.
Adeel Bari
Co-Founder
As the co-founder of Leverage, Adeel continues to fulfill a long-standing mission of providing changemakers with the means to champion their causes.
With a hands-on background in national nonprofit and campaign fundraising, Adeel most recently served as Head of Client Services at a leading data firm — earning a reputation for rock-solid customer advocacy and operational excellence.
At Leverage, Adeel has focused on equipping clients to achieve sustainable, long-term fundraising success through holistic strategies that span the length of campaign lifecycles. He also serves as an advisor on firmwide strategy and operational best practices.
An alumnus of (The) Ohio State University, Adeel is a second-year law student at Vanderbilt University passionate about public policy. He is an avid college sports fan and is proudly managed by his cat, Toad.
Jacob Geers
COO
Jacob is a mass market fundraising expert with a decade of experience leading digital programs for campaigns, nonprofits, PACs, and brands.
He began his career in brand advertising, developing content campaigns for blue-chip clients including Hulu, Verizon, eBay, PayPal, Taco Bell, and the U.S. Air Force. Inspired to make an impact during Donald Trump’s first term, he spent the next three election cycles raising record-breaking sums for progressive candidates and organizations, earning a C&E Reed Award for Best Use of Testing and later leading the agency he managed to its most award-winning, highest MRR cycle yet.
Most recently, Jacob led a digital transformation at a United Nations–affiliated nonprofit, increasing revenue eightfold in three years, building a seven-figure sustainer program, and winning a Gold 2025 DMAW MAXI Award for best donor acquisition campaign.
At Leverage, he now brings this expertise to help causes and campaigns acquire new supporters, drive engagement, and raise more money. Based just outside the swamp in the DMV, Jacob loves evangelizing Maryland and talking about how the Purple Line is “almost here!”
What We Bring
Experience at the Highest Level
Our team has built and executed acquisition strategies for some of the most recognized organizations in the world.
Precision Meets Strategy
We don’t just hand over data; we design campaigns that perform.
Partnership First
We show up. We solve problems. We put your mission ahead of our margin.
Our Values
Ethical
We use data the right way and push the space to do the same. Clear sourcing, respect for suppressions and privacy, no shady list drops. If a tactic or partner isn’t aligned, we pass. What this looks like: transparent reporting, clear opt-out pathways, and refusing campaigns that don’t meet our standards.
Customer-obsessed
Your goal is the North Star. Fast replies, clear plans, and proactive ideas. If clipping our margin helps you win, we do it. What this looks like: same-day responses, weekly summaries, and optimization that favors outcomes over hours.
Experimental
We test on purpose. Small bets, tight feedback loops, honest readouts—keep what works, kill what doesn’t. What this looks like: preplanned test matrices, rapid A/Bs, documented learnings that roll into the next flight.
Innovative
We build with what’s next—new signals, better models, sharper workflows—without the black-box mystery. What this looks like: fresh audience inputs, human-in-the-loop modeling, and plain-English explanations of how it all works.
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